/* =============================================================
   ALINEACIÓN — premium static site
   1. Tokens
   ============================================================= */
:root{
  /* greens + neutrals */
  --ink:#16201A;          /* near-black green — primary text */
  --ink-soft:#2A352E;
  --muted:#5E6B62;        /* secondary text */
  --faint:#8C988F;
  --line:#E4E8E1;
  --line-soft:#EDF1EA;
  --paper:#FFFFFF;
  --bg:#FBFCFA;           /* off-white page */
  --soft:#F3F6F0;         /* soft green-tinted section */
  --softer:#EBF0E6;
  --green:#1F7A4D;        /* brand green */
  --green-deep:#103A27;   /* dark editorial green */
  --green-deeper:#0C2C1E;
  --glow:#34C56E;         /* accent glow */
  --glow-soft:#7FE0A3;
  --cream:#F4F8F1;        /* text on dark */
  --cream-dim:#BFD2C4;

  --wrap:1180px;
  --gutter:clamp(1.25rem, 4vw, 2.5rem);
  --r-sm:12px;
  --r:18px;
  --r-lg:28px;
  --r-xl:36px;

  --sans:"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
  --display:"Space Grotesk", "Inter", system-ui, sans-serif;

  --ease-out:cubic-bezier(.16,1,.3,1);
  --ease-in:cubic-bezier(.7,0,.84,0);
  --ease-soft:cubic-bezier(.25,.46,.45,.94);
  --ease-bounce:cubic-bezier(.34,1.56,.64,1);

  --shadow-sm:0 2px 10px rgba(16,32,26,.05);
  --shadow:0 18px 50px -24px rgba(16,32,26,.22);
  --shadow-lg:0 40px 90px -40px rgba(16,32,26,.32);
}

/* =============================================================
   2. Reset & base
   ============================================================= */
*, *::before, *::after{ box-sizing:border-box; margin:0; }
html{
  -webkit-text-size-adjust:100%;
  tab-size:2;
  scroll-behavior:smooth;
  overflow-x:clip;
}
body{
  font-family:var(--sans);
  font-size:16px;
  line-height:1.7;
  color:var(--ink);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  text-rendering:optimizeLegibility;
  overflow-x:clip;
  overscroll-behavior-y:none;
}
img, svg, video{ display:block; max-width:100%; }
img{ height:auto; }
button{ font:inherit; color:inherit; cursor:pointer; border:0; background:none; }
a{ color:inherit; text-decoration:none; }
ol, ul{ list-style:none; padding:0; }
p{ text-wrap:pretty; }
h1, h2, h3, h4{ font-family:var(--display); font-weight:600; text-wrap:balance; line-height:1.04; letter-spacing:-.02em; }
::selection{ background:var(--glow); color:var(--green-deeper); }

:focus-visible{ outline:2px solid var(--green); outline-offset:3px; border-radius:6px; }

.skip-link{
  position:fixed; top:-100px; left:1rem;
  padding:.6rem 1rem; background:var(--green); color:var(--cream);
  z-index:9999; border-radius:10px; font-weight:600;
  transition:top .2s var(--ease-out);
}
.skip-link:focus{ top:1rem; }

/* =============================================================
   3. Layout utilities
   ============================================================= */
.wrap{ width:100%; max-width:var(--wrap); margin-inline:auto; padding-inline:var(--gutter); }
.section{ position:relative; padding-block:clamp(4.5rem, 11vw, 9rem); }
.section--top{ padding-top:calc(clamp(4.5rem, 11vw, 9rem) + 2.5rem); }
.section--soft{ background:var(--soft); }
.section--deep{ background:var(--green-deep); color:var(--cream); }
.section--cta{ background:radial-gradient(120% 120% at 50% 0%, #16513a 0%, var(--green-deep) 45%, var(--green-deeper) 100%); color:var(--cream); overflow:hidden; }

/* =============================================================
   4. Typography helpers
   ============================================================= */
.eyebrow{
  display:inline-flex; align-items:center; gap:.7rem;
  font-family:var(--sans); font-weight:600;
  font-size:.9rem; letter-spacing:.14em; text-transform:uppercase;
  color:var(--green);
}
.eyebrow--light{ color:var(--glow-soft); }
.dot{
  width:9px; height:9px; border-radius:50%;
  background:var(--glow);
  box-shadow:0 0 0 0 rgba(52,197,110,.55);
  animation:pulse 2.6s var(--ease-out) infinite;
}
@keyframes pulse{
  0%{ box-shadow:0 0 0 0 rgba(52,197,110,.5); }
  70%{ box-shadow:0 0 0 9px rgba(52,197,110,0); }
  100%{ box-shadow:0 0 0 0 rgba(52,197,110,0); }
}

.g{ color:var(--glow); }
.section:not(.section--deep):not(.section--cta) .g{ color:var(--green); }
.g-ink{ color:var(--green); font-weight:500; }

.head{ max-width:none; margin-bottom:clamp(2.4rem,5vw,3.6rem); }
.head--center{ margin-inline:auto; text-align:center; max-width:54ch; }
.head--center .eyebrow{ justify-content:center; }
.head-title{ font-size:clamp(2.1rem, 5vw, 3.6rem); margin-top:1.1rem; max-width:28ch; }
.head-lead{
  font-family:var(--display); font-weight:500;
  font-size:clamp(1.3rem, 3vw, 2rem); line-height:1.25; letter-spacing:-.02em;
  margin-top:1.1rem; color:var(--ink); max-width:46ch;
}

/* =============================================================
   5. Buttons
   ============================================================= */
.btn{
  --btn-bg:var(--green); --btn-fg:var(--cream);
  display:inline-flex; align-items:center; gap:.55em;
  background:var(--btn-bg); color:var(--btn-fg);
  font-weight:600; letter-spacing:-.01em;
  padding:.92em 1.5em; border-radius:100px;
  box-shadow:0 10px 30px -12px rgba(16,90,55,.6);
  transition:transform .4s var(--ease-out), background .35s var(--ease-out), box-shadow .4s var(--ease-out);
  will-change:transform;
}
.btn .arrow{ transition:transform .4s var(--ease-out); }
.btn:hover{ background:var(--green-deep); box-shadow:0 18px 44px -14px rgba(16,90,55,.7); }
.btn:hover .arrow{ transform:translateX(4px); }
.btn-sm{ padding:.62em 1.1em; font-size:.92rem; box-shadow:0 8px 22px -12px rgba(16,90,55,.6); }
.btn-lg{ font-size:1.05rem; padding:1.02em 1.7em; }
.btn-xl{ font-size:1.12rem; padding:1.15em 2em; }
.section--deep .btn, .section--cta .btn{ --btn-bg:var(--glow); --btn-fg:var(--green-deeper); }
.section--deep .btn:hover, .section--cta .btn:hover{ background:#fff; }

.btn-text{
  display:inline-flex; align-items:center; gap:.4em;
  font-weight:600; color:var(--muted);
  padding:.6em .2em; position:relative;
}
.btn-text::after{ content:""; position:absolute; left:.2em; right:.2em; bottom:.35em; height:1.5px; background:currentColor; transform:scaleX(.0); transform-origin:left; transition:transform .4s var(--ease-out); }
.btn-text:hover{ color:var(--ink); }
.btn-text:hover::after{ transform:scaleX(1); }
.hero .btn-text{ color:rgba(244,248,241,.82); }
.hero .btn-text:hover{ color:#fff; }

/* =============================================================
   6. Nav
   ============================================================= */
.nav{
  position:fixed; inset:0 0 auto 0; z-index:100;
  padding-block:.85rem;
  background:rgba(251,252,250,.8);
  backdrop-filter:saturate(150%) blur(12px);
  -webkit-backdrop-filter:saturate(150%) blur(12px);
  box-shadow:0 1px 0 var(--line);
  transition:background .4s var(--ease-out), box-shadow .4s var(--ease-out), padding .4s var(--ease-out), backdrop-filter .4s;
}
.nav-inner{ display:flex; align-items:center; justify-content:space-between; }
.nav[data-state="scrolled"]{
  background:rgba(251,252,250,.82);
  backdrop-filter:saturate(150%) blur(14px);
  -webkit-backdrop-filter:saturate(150%) blur(14px);
  box-shadow:0 1px 0 var(--line), 0 10px 30px -22px rgba(16,32,26,.4);
  padding-block:.6rem;
}
.brand{ display:inline-flex; align-items:center; gap:.55rem; font-family:var(--display); font-weight:600; font-size:1.12rem; letter-spacing:-.02em; color:var(--ink); }
.brand-mark{
  width:22px; height:22px; border-radius:7px;
  background:var(--green-deep);
  position:relative; flex:0 0 auto;
  box-shadow:inset 0 0 0 1px rgba(255,255,255,.08);
}
.brand-mark::before{ content:""; position:absolute; inset:0; margin:auto; width:9px; height:9px; border-radius:50%; border:2px solid var(--glow); }
.brand-mark::after{ content:""; position:absolute; inset:0; margin:auto; width:3px; height:3px; border-radius:50%; background:var(--glow); }
.nav[data-state="scrolled"] .brand{ color:var(--ink); }
.nav[data-state="scrolled"] .brand-mark{ background:var(--green-deep); }

/* =============================================================
   7. Hero
   ============================================================= */
.hero{
  position:relative;
  min-height:100vh; min-height:100svh;
  display:flex; align-items:flex-end;
  padding-block:9rem clamp(3.5rem,8vw,6rem);
  overflow:hidden;
  color:var(--cream);
}
.hero-media{ position:absolute; inset:0; z-index:0; }
.hero-media img{
  width:100%; height:120%;
  object-fit:cover; object-position:58% 50%;
  will-change:transform;
}
.hero-scrim{
  position:absolute; inset:0;
  background:
    linear-gradient(to bottom, rgba(12,44,30,.5) 0%, rgba(12,44,30,.12) 20%, rgba(12,44,30,.08) 34%, rgba(12,44,30,.5) 58%, rgba(12,44,30,.84) 100%),
    linear-gradient(95deg, rgba(12,44,30,.62) 0%, rgba(12,44,30,.2) 42%, rgba(12,44,30,0) 68%);
}
.hero-inner{ position:relative; z-index:2; }
.hero .eyebrow{ text-shadow:0 1px 16px rgba(8,28,18,.6), 0 0 2px rgba(8,28,18,.4); }
.hero .eyebrow .dot{ box-shadow:0 0 10px rgba(52,197,110,.9); }
.hero-title{
  font-size:clamp(2.7rem, 7.4vw, 6rem);
  line-height:.98; letter-spacing:-.035em;
  margin:1.1rem 0 0;
  text-shadow:0 2px 30px rgba(8,28,18,.35);
}
.hero-title .hero-line{ display:block; }
.hero-sub{
  max-width:42ch; margin-top:1.5rem;
  font-size:clamp(1.05rem, 1.7vw, 1.3rem);
  color:rgba(244,248,241,.92);
  text-shadow:0 1px 18px rgba(8,28,18,.4);
}
.hero-cta{ display:flex; align-items:center; gap:1.4rem; flex-wrap:wrap; margin-top:2.2rem; }

.scroll-cue{
  position:absolute; left:50%; bottom:1.6rem; z-index:3;
  transform:translateX(-50%);
  display:grid; place-items:center;
  width:44px; height:44px; border-radius:50%;
  color:var(--cream);
  border:1px solid rgba(244,248,241,.4);
  background:rgba(12,44,30,.2);
  backdrop-filter:blur(4px);
  animation:bob 2.4s var(--ease-soft) infinite;
}
@keyframes bob{ 0%,100%{ transform:translate(-50%,0); } 50%{ transform:translate(-50%,7px); } }

/* hero intro reveal (load) */
.hero-line{ opacity:1; }
.is-ready .hero-line{ opacity:0; transform:translateY(26px); }
.is-ready.is-loaded .hero-line{
  opacity:1; transform:none;
  transition:opacity 1s var(--ease-out), transform 1.1s var(--ease-out);
  transition-delay:var(--d, 0s);
}
/* Red de seguridad: el titular depende de que rAF agregue .is-loaded.
   Si eso no ocurre (pestaña en segundo plano, rAF pausado, JS a medias),
   a los 4s el texto aparece igual. Nunca un hero en blanco. */
.is-ready .hero-line{ animation:heroFailsafe .01s 4s forwards; }
@keyframes heroFailsafe{ to{ opacity:1; transform:none; } }

/* =============================================================
   8. Perfiles
   ============================================================= */
.pf-grid{ display:grid; gap:clamp(1rem,2.5vw,1.6rem); grid-template-columns:1fr; }
.pf-card{
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); overflow:hidden;
  box-shadow:var(--shadow-sm);
  transition:transform .5s var(--ease-out), box-shadow .5s var(--ease-out), border-color .5s;
  transform-style:preserve-3d;
}
.pf-card:hover{ box-shadow:var(--shadow); border-color:var(--softer); }
.pf-media{ aspect-ratio:4/3; overflow:hidden; background:var(--softer); }
.pf-media img{ width:100%; height:100%; object-fit:cover; transition:transform .9s var(--ease-out); }
.pf-card:hover .pf-media img{ transform:scale(1.05); }
.pf-label{
  font-family:var(--display); font-weight:600;
  font-size:clamp(1.12rem,1.7vw,1.3rem); line-height:1.2; letter-spacing:-.015em;
  color:var(--ink); padding:1.4rem 1.5rem .35rem;
}
.pf-text{
  font-family:var(--sans); font-weight:400;
  font-size:1rem; line-height:1.6;
  color:var(--muted); padding:0 1.5rem 1.6rem;
}
.filter-line{
  margin:clamp(2.4rem,5vw,3.6rem) auto 0; text-align:center; max-width:40ch;
  font-family:var(--display); font-weight:400;
  font-size:clamp(1.2rem,2.5vw,1.7rem); line-height:1.35; letter-spacing:-.015em; color:var(--muted);
}
.filter-line b{ color:var(--ink); font-weight:600; }

/* =============================================================
   9. Manifiesto
   ============================================================= */
.manifiesto-grid{ display:grid; gap:clamp(2rem,5vw,4rem); align-items:center; grid-template-columns:1fr; }
.stmt{
  font-family:var(--display); font-weight:500;
  font-size:clamp(1.7rem, 4vw, 2.9rem); line-height:1.12; letter-spacing:-.025em;
  margin-top:1.4rem; color:var(--cream);
}
.manifiesto .foot{ margin-top:1.6rem; max-width:48ch; color:var(--cream-dim); font-size:1.06rem; }
.manifiesto-media{ position:relative; border-radius:var(--r-lg); overflow:hidden; box-shadow:var(--shadow-lg); }
.manifiesto-media img{ width:100%; aspect-ratio:4/5; object-fit:cover; height:118%; will-change:transform; }
.manifiesto-media figcaption{
  position:absolute; left:0; right:0; bottom:0;
  padding:2.4rem 1.5rem 1.2rem;
  font-size:.9rem; color:var(--cream);
  background:linear-gradient(to top, rgba(8,28,18,.78), transparent);
}

/* =============================================================
   10. Proceso — steps
   ============================================================= */
.steps{ display:grid; gap:1rem; grid-template-columns:1fr; counter-reset:none; }
.step{
  display:grid; grid-template-columns:auto 1fr; gap:1.3rem; align-items:start;
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); padding:clamp(1.4rem,3vw,2rem);
  box-shadow:var(--shadow-sm);
  transition:transform .5s var(--ease-out), box-shadow .5s var(--ease-out);
}
.step:hover{ transform:translateY(-3px); box-shadow:var(--shadow); }
.step-num{
  font-family:var(--display); font-weight:600;
  font-size:clamp(1.5rem,2.4vw,2rem);
  color:var(--green); line-height:1;
  display:grid; place-items:center;
  width:3.1rem; height:3.1rem; flex:0 0 auto;
  border-radius:50%; background:var(--softer);
}
.step-meta{ font-size:.74rem; font-weight:600; letter-spacing:.14em; text-transform:uppercase; color:var(--faint); }
.step-body h3{ font-size:clamp(1.2rem,2vw,1.5rem); margin:.3rem 0 .5rem; }
.step-body p{ color:var(--muted); max-width:52ch; }

.remate{
  margin-top:clamp(2rem,4vw,2.8rem); text-align:center;
  font-family:var(--display); font-weight:500;
  font-size:clamp(1.3rem,3vw,2rem); letter-spacing:-.02em; color:var(--ink);
}

/* =============================================================
   11. Humano / terapéutico
   ============================================================= */
.humano-inner{ max-width:62ch; }
.humano-text{ font-size:clamp(1.05rem,1.6vw,1.22rem); color:var(--muted); }
.quote{
  position:relative; margin-top:clamp(2rem,4vw,2.8rem);
  padding:clamp(1.8rem,4vw,2.6rem) clamp(1.8rem,4vw,2.8rem);
  background:var(--soft); border-radius:var(--r-lg);
  border-left:4px solid var(--glow);
  font-family:var(--display); font-weight:500;
  font-size:clamp(1.3rem,2.6vw,1.8rem); line-height:1.3; letter-spacing:-.02em;
  color:var(--ink);
}
.quote-mark{ position:absolute; top:-.2em; left:.4rem; font-family:var(--display); font-size:5rem; line-height:1; color:var(--glow-soft); opacity:.5; }

/* =============================================================
   12. Testimonios
   ============================================================= */
.testi .head{ max-width:none; }
.testi .head-title{ font-size:clamp(2.5rem, 6.5vw, 4.6rem); }
.t-grid{ display:grid; gap:clamp(1rem,2.2vw,1.5rem); grid-template-columns:1fr; }
.t-card{
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); padding:clamp(1.6rem,3vw,2.1rem);
  box-shadow:var(--shadow-sm);
  transition:transform .5s var(--ease-out), box-shadow .5s var(--ease-out);
  transform-style:preserve-3d;
}
.t-card:hover{ box-shadow:var(--shadow); }
.t-ctx{ color:var(--faint); font-size:.96rem; font-style:italic; margin-bottom:1.2rem; }
.t-row{ display:grid; grid-template-columns:auto 1fr; gap:1rem; align-items:start; }
.t-label{
  font-size:.68rem; font-weight:600; letter-spacing:.12em; text-transform:uppercase;
  color:var(--faint); padding-top:.2rem;
  white-space:nowrap;
}
.t-after .t-label{ color:var(--green); }
.t-text{ color:var(--ink-soft); }
.t-after .t-text{ color:var(--ink); font-weight:500; }
.t-rule{ height:1px; background:var(--line); margin:1rem 0; }

/* =============================================================
   13. Deliverables (dark)
   ============================================================= */
.deliver-lead{
  font-family:var(--display); font-weight:500;
  font-size:clamp(1.5rem,3.4vw,2.4rem); line-height:1.2; letter-spacing:-.025em;
  margin-top:1rem; color:var(--cream); max-width:24ch;
}
.d-grid{ display:grid; gap:clamp(1rem,2.2vw,1.5rem); grid-template-columns:1fr; margin-top:clamp(2.4rem,5vw,3.4rem); }
.d-card{
  position:relative; overflow:hidden;
  background:rgba(255,255,255,.045);
  border:1px solid rgba(255,255,255,.1);
  border-radius:var(--r-lg); padding:clamp(1.8rem,3.5vw,2.4rem);
  transition:transform .5s var(--ease-out), background .5s, border-color .5s;
  transform-style:preserve-3d;
}
.d-card:hover{ background:rgba(255,255,255,.08); border-color:rgba(127,224,163,.4); transform:translateY(-4px); }
.d-index{ font-family:var(--display); font-weight:600; font-size:.85rem; color:var(--glow); letter-spacing:.1em; }
.d-card h3{ font-size:clamp(1.25rem,2.2vw,1.6rem); margin:.5rem 0 .7rem; color:var(--cream); }
.d-card p{ color:var(--cream-dim); font-size:1rem; }
.d-card::after{
  content:""; position:absolute; right:-40%; top:-60%;
  width:80%; height:120%;
  background:radial-gradient(closest-side, rgba(52,197,110,.16), transparent 70%);
  opacity:0; transition:opacity .6s var(--ease-out); pointer-events:none;
}
.d-card:hover::after{ opacity:1; }
.deliver-tag{
  margin-top:clamp(2rem,4vw,2.6rem); text-align:center;
  font-size:.82rem; letter-spacing:.22em; text-transform:uppercase; color:var(--cream-dim);
}

/* =============================================================
   14. About
   ============================================================= */
.about-grid{ display:grid; gap:clamp(2rem,5vw,4rem); align-items:center; grid-template-columns:1fr; }
.about-media{ border-radius:var(--r-lg); overflow:hidden; box-shadow:var(--shadow-lg); background:#e9ece8; }
.about-media img{ width:100%; aspect-ratio:3/4; object-fit:cover; height:116%; will-change:transform; }
.about-copy .head-title{ margin:1rem 0 1.3rem; }
.about-copy p{ color:var(--muted); margin-bottom:1rem; max-width:50ch; }
.about-tag{ margin-top:1.5rem; font-size:.82rem; letter-spacing:.14em; text-transform:uppercase; color:var(--faint); }

/* =============================================================
   15. CTA final
   ============================================================= */
.cta{ text-align:center; }
.cta-inner{ position:relative; z-index:2; max-width:46ch; margin-inline:auto; display:flex; flex-direction:column; align-items:center; }
.cta-inner .eyebrow{ justify-content:center; }
.cta-title{ font-size:clamp(2rem,5vw,3.6rem); margin:1.1rem 0; letter-spacing:-.03em; color:var(--cream); }
.cta-sub{ color:var(--cream-dim); font-size:1.1rem; margin-bottom:2.2rem; max-width:40ch; }
.cta-glow{
  position:absolute; left:50%; top:8%; transform:translateX(-50%);
  width:min(720px,90%); aspect-ratio:1; pointer-events:none;
  background:radial-gradient(closest-side, rgba(52,197,110,.32), transparent 70%);
  filter:blur(20px);
}

/* =============================================================
   16. Footer
   ============================================================= */
.footer{ background:var(--green-deeper); color:var(--cream-dim); padding-block:clamp(2.4rem,5vw,3.4rem); }
.footer-inner{ display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; gap:1.2rem; }
.footer .brand{ color:var(--cream); }
.footer .brand-mark{ background:rgba(255,255,255,.06); }
.footer-wa{ font-weight:500; color:var(--cream); transition:color .3s; }
.footer-wa:hover{ color:var(--glow); }
.footer-meta{ font-size:.85rem; letter-spacing:.04em; color:var(--cream-dim); width:100%; padding-top:1.2rem; margin-top:.4rem; border-top:1px solid rgba(255,255,255,.08); }

/* =============================================================
   17. Reveal animation (no-JS safe — visible by default)
   ============================================================= */
[data-reveal]{ opacity:1; transform:none; }
.is-ready [data-reveal]{ opacity:0; transform:translateY(30px); }
.is-ready [data-reveal].is-in{
  opacity:1; transform:none;
  transition:opacity .9s var(--ease-out), transform .9s var(--ease-out);
}
/* defensive: never let a split/reveal combo hide text */
[data-reveal][data-split]{ opacity:1; transform:none; }

/* =============================================================
   18. Responsive
   ============================================================= */
@media (min-width:540px){
  .stats{ grid-template-columns:repeat(3,1fr); }
}
@media (min-width:720px){
  .pf-grid{ grid-template-columns:repeat(3,1fr); }
  .t-grid{ grid-template-columns:repeat(2,1fr); }
  .d-grid{ grid-template-columns:repeat(3,1fr); }
  .steps{ gap:1.2rem; }
  .hero-media img{ object-position:54% 48%; }
}
@media (min-width:960px){
  .manifiesto-grid{ grid-template-columns:1.05fr .95fr; }
  .manifiesto-copy{ order:1; }
  .manifiesto-media{ order:2; }
  .about-grid{ grid-template-columns:.85fr 1.15fr; }
}
@media (min-width:1280px){
  .head--center{ max-width:56ch; }
}

/* =============================================================
   19. Reduced motion — only gate intrusive / continuous loops
   ============================================================= */
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  .dot{ animation:none; }
  .scroll-cue{ animation:none; }
  .hero-media img, .manifiesto-media img, .about-media img{ height:100%; }
}

/* =============================================================
   20. Añadidos v3 — dato duro, por qué funciona, precio + FAQ
   ============================================================= */

/* .key — un dato concreto dentro de texto corrido (45 minutos, 24 horas).
   Sobre la foto del hero NO cambia de color: el scrim ya es oscuro y un
   verde ahí perdería contraste. Solo gana cuerpo y peso. */
.key{ font-family:var(--display); font-weight:600; letter-spacing:-.01em; }
.section:not(.hero) .key{ color:var(--green); }

.hero-price{
  margin-top:1.5rem;
  font-size:.95rem; letter-spacing:.02em;
  color:rgba(244,248,241,.82);
  text-shadow:0 1px 14px rgba(8,28,18,.5);
}

/* ---------- La IA dentro de la marca ----------
   Alin·IA·ción: las dos letras del medio son Inteligencia Artificial.
   Se resaltan para que el nombre explique de qué se trata. */
.ia{ font-weight:700; color:var(--glow); font-style:normal; }
.section:not(.section--deep):not(.section--cta):not(.hero) .ia{ color:var(--green); }

.hero-brand{
  font-family:var(--display); font-weight:600;
  font-size:clamp(1.15rem,2vw,1.5rem); letter-spacing:-.02em;
  color:var(--cream); margin:0 0 1.1rem;
  text-shadow:0 1px 16px rgba(8,28,18,.6);
}
.hero-brand .ia{ color:var(--glow); }

/* ---------- Video ----------
   El marco fija la proporción 16:9 y el recorte. Cualquier cosa que se
   ponga dentro —un <video>, un iframe de YouTube o el marcador— calza
   solo, sin tocar nada más. */
.video-frame{
  margin:0 auto; max-width:900px;
  aspect-ratio:16/9; overflow:hidden;
  border-radius:var(--r-lg);
  background:var(--green-deep);
  box-shadow:var(--shadow-lg);
}
.video-frame > *{ width:100%; height:100%; display:block; border:0; }

/* Marcador: se ve intencional, no roto. No reproduce nada. */
.video-ph{
  display:grid; place-content:center; justify-items:center; gap:1.1rem;
  background:
    radial-gradient(60% 70% at 50% 40%, rgba(52,197,110,.16), transparent 70%),
    var(--green-deep);
  color:var(--cream);
}
.video-ph-play{
  display:grid; place-items:center;
  width:74px; height:74px; border-radius:50%;
  background:rgba(244,248,241,.1);
  border:1px solid rgba(244,248,241,.28);
  color:var(--glow-soft);
  padding-left:4px; /* el triángulo pesa a la izquierda */
}
.video-ph-txt{
  margin:0; font-size:.82rem; font-weight:600;
  letter-spacing:.16em; text-transform:uppercase;
  color:var(--cream-dim);
}
@media (max-width:560px){
  .video-ph-play{ width:58px; height:58px; }
  .video-ph-txt{ font-size:.72rem; letter-spacing:.12em; }
}

/* ---------- La palabra del entregable manda ----------
   Claridad · Enfoque · Orden son lo que la persona se lleva: van en grande,
   y el "qué es" queda de bajada. */
/* Dos clases: si no, `.d-card h3` del pase tipográfico le gana por orden
   y la palabra cae al tamaño de un subtítulo. */
.d-card .d-word{
  font-size:clamp(2rem,3.6vw,2.9rem);
  line-height:1; letter-spacing:-.03em;
  color:var(--cream); margin:.5rem 0 .35rem;
  max-width:none;
}
.d-card .d-sub{
  font-size:.8rem; font-weight:600; letter-spacing:.13em; text-transform:uppercase;
  color:var(--glow-soft); margin-bottom:.9rem;
}
.deliver .head-title{ color:var(--cream); }
/* La bajada acompaña al título; antes competía con él a 38px */
.deliver .deliver-lead{
  font-size:var(--fs-lead); font-weight:500;
  line-height:1.35; max-width:var(--m-lead);
  margin-top:.4rem;
}

/* ---------- Vista previa del entregable dentro de su tarjeta ----------
   El documento vive en un iframe reducido con transform:scale, no en una
   captura: nítido a cualquier pantalla, sin imágenes que mantener, y si
   cambia el formato del entregable la web se actualiza sola. */
/* Ya no es enlace: es una muestra estática de lo que se recibe. */
.d-doc{ display:block; margin:1.4rem 0 0; }
/* El iframe se dimensiona en función de la escala, no en píxeles fijos:
   ancho = 100%/escala, así al escalar por 'escala' vuelve a dar 100% exacto
   sea cual sea el ancho de la tarjeta. Con medidas fijas quedaba una banda
   blanca al costado en algunos anchos. */
.d-doc-sheet{
  --peek:230px;    /* alto visible de la hoja */
  --sheet-s:.30;   /* cuánto se aleja el documento */
  display:block; position:relative; overflow:hidden;
  width:100%; height:var(--peek);
  background:#fff; border-radius:12px;
  box-shadow:0 18px 40px -22px rgba(0,0,0,.7), 0 0 0 1px rgba(255,255,255,.1);
  transition:transform .45s var(--ease-out), box-shadow .45s var(--ease-out);
}
.d-doc-sheet iframe{
  width:calc(100% / var(--sheet-s));
  height:calc(var(--peek) / var(--sheet-s));
  border:0;
  transform:scale(var(--sheet-s)); transform-origin:top left;
  pointer-events:none;   /* la hoja se mira; el enlace la abre */
}
/* El corte de abajo se desvanece en vez de cortar en seco */
.d-doc-fade{
  position:absolute; inset:auto 0 0 0; height:34%;
  background:linear-gradient(to bottom, transparent, #fff);
  pointer-events:none;
}

/* La escala define el ancho del iframe interno (100%/escala). Si ese ancho
   baja de ~900px, el documento cambia a SU maqueta de celular y deja de
   verse como el entregable real. Estos valores lo mantienen en ~950px.
   Por lo mismo, en tablet van 2 columnas y no 3: con 3, cada tarjeta
   quedaba en 175px y el iframe caía a 515px. */
@media (min-width:720px){
  .d-grid{ grid-template-columns:repeat(2,1fr); }
  .d-doc-sheet{ --peek:260px; --sheet-s:.32; }
}
@media (min-width:1100px){
  .d-grid{ grid-template-columns:repeat(3,1fr); }
  .d-doc-sheet{ --peek:270px; --sheet-s:.29; }
}



/* ---------- Por qué solo $50.000 ---------- */
.porque{ max-width:46ch; }
/* Dos clases, no una: si no, `.porque p` le gana por especificidad
   y el titular del bloque cae al tamaño del cuerpo. */
.porque .porque-lead{
  font-family:var(--display); font-weight:600;
  font-size:clamp(1.4rem,2.6vw,2rem); line-height:1.2; letter-spacing:-.025em;
  color:var(--ink); margin-bottom:1.1rem; max-width:none;
}
.porque p{ color:var(--muted); font-size:1.02rem; max-width:46ch; }
.porque p+p{ margin-top:1rem; }
.porque b{ color:var(--ink); font-weight:600; }

/* =============================================================
   21. Pase tipográfico — escala única y medidas de lectura
   -------------------------------------------------------------
   Antes convivían dos tamaños de h2 (57,6 y 73,6px), el lead pesaba
   32px/500 y competía con el titular, y algunos párrafos y h3 pasaban
   de 80 caracteres por línea. Acá se unifica.
   ============================================================= */
:root{
  --fs-h1:   clamp(2.7rem, 6.6vw, 5.2rem);
  --fs-h2:   clamp(2rem, 4.2vw, 3.4rem);
  --fs-lead: clamp(1.15rem, 1.9vw, 1.5rem);
  --fs-h3:   clamp(1.15rem, 1.6vw, 1.4rem);
  --fs-body: 1.02rem;
  /* Medidas de lectura. Ojo: la unidad `ch` mide el ancho del cero, que
     en Inter es ~0,63em — bastante más que la letra promedio (~0,5em).
     Por eso 64ch rinde ~80 caracteres reales por línea, no 64. Estos
     valores están calibrados sobre el texto renderizado, no sobre `ch`. */
  --m-title: 18ch;   /* ~22 caracteres */
  --m-lead:  36ch;   /* ~45 caracteres */
  --m-text:  52ch;   /* ~65 caracteres */
}

/* El hero abre con una entrada corta y chica, y la pregunta manda */
.hero-title{ font-size:var(--fs-h1); }
.hero-pre{
  font-size:.34em; font-weight:500; letter-spacing:-.01em;
  color:rgba(244,248,241,.82); margin-bottom:.15em;
}
.hero-main{ display:block; }

/* Un solo tamaño de h2 en toda la página, sin excepciones por sección */
.head-title,
.testi .head-title,
.cta-title{ font-size:var(--fs-h2); max-width:var(--m-title); }
/* La pregunta central ocupa el ancho completo en vez de orillarse */
.head-title--q{ max-width:none; }
.cta-title{ max-width:18ch; margin-inline:auto; }

/* El lead acompaña al titular, no compite con él */
.head-lead{
  font-size:var(--fs-lead); font-weight:500; line-height:1.35;
  max-width:var(--m-lead); color:var(--ink2, var(--ink));
}

/* Ritmo vertical del encabezado de sección */
.head .eyebrow{ margin-bottom:1rem; }
.head-title{ margin-top:0; margin-bottom:.55em; }
.head-lead{ margin-top:0; }

/* Cuerpos de texto con medida controlada */
.step-body h3{ font-size:var(--fs-h3); max-width:24ch; }
.step-body p{ font-size:var(--fs-body); max-width:var(--m-text); }
.pf-text{ font-size:var(--fs-body); }
.d-card h3{ font-size:var(--fs-h3); }
.d-card p{ font-size:.98rem; }
.t-text{ font-size:.98rem; }
.filter-line{ max-width:42ch; }

/* En pantallas angostas el número del paso le robaba el ancho al texto:
   quedaban ~25 caracteres por línea. Apilado, el párrafo recupera la
   columna completa. */
@media (max-width:560px){
  .step{ grid-template-columns:1fr; gap:.85rem; }
  .step-num{ width:2.5rem; height:2.5rem; font-size:1.15rem; }
  .step-body h3{ max-width:none; }
}

/* ---------- Paso destacado: el análisis ----------
   Es el diferenciador real del servicio; en una lista de cuatro pasos
   iguales se leía como trámite. Acá pesa sin gritar. */
.step--key{
  background:linear-gradient(180deg, var(--paper), var(--softer));
  border-color:var(--glow-soft);
  box-shadow:var(--shadow);
}
.step--key .step-num{ background:var(--green); color:var(--cream); }
.step--key .step-meta{ color:var(--green); }
.step-body p b{ color:var(--ink); font-weight:600; }
.step-nota{
  margin-top:.8rem; padding-left:.9rem;
  border-left:2px solid var(--glow-soft);
  font-size:.95rem; color:var(--faint); font-style:italic;
}

/* ---------- Por qué funciona ---------- */
/* La prueba visual del análisis. Sin esto, "recorre tu negocio área por
   área" es una promesa; con esto, se ve. */
.why-proof{
  margin:clamp(2.4rem,5vw,3.4rem) auto 0;
  max-width:560px; text-align:center;
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); padding:clamp(1.6rem,3.5vw,2.4rem);
  box-shadow:var(--shadow-sm);
}
.why-proof svg{ width:100%; max-width:330px; margin-inline:auto; }
.why-proof figcaption{
  margin-top:1.4rem; padding-top:1.2rem;
  border-top:1px dashed var(--line);
  font-size:.94rem; line-height:1.55; color:var(--muted);
  max-width:46ch; margin-inline:auto;
}

.why-foot{
  margin-top:clamp(1.8rem,4vw,2.6rem); text-align:center;
  max-width:60ch; margin-inline:auto;
  color:var(--muted); font-size:1.02rem;
}
.why-foot b{ color:var(--ink); font-weight:600; }
.why-grid{
  display:grid; grid-template-columns:1fr; gap:1rem;
  align-items:stretch; margin-top:clamp(2rem,4vw,3rem);
}
.why-card{
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); padding:clamp(1.6rem,3vw,2.1rem);
  box-shadow:var(--shadow-sm);
}
.why-label{
  display:block; margin-bottom:.7rem;
  font-size:.72rem; font-weight:600; letter-spacing:.14em; text-transform:uppercase;
  color:var(--green);
}
.why-card p{ color:var(--muted); margin:0; }
.why-card--out{
  background:var(--green-deep); border-color:var(--green-deep);
  box-shadow:var(--shadow);
}
.why-card--out .why-label{ color:var(--glow); }
.why-card--out p{ color:var(--cream); }
.why-op{
  display:grid; place-items:center;
  font-family:var(--display); font-weight:500; font-size:1.7rem;
  color:var(--faint); line-height:1;
}
/* El "+" es simétrico: rotarlo lo deja torcido. Solo gira la flecha. */
.why-op--arrow{ transform:rotate(90deg); }

/* ---------- Testimonio: quién lo dice ---------- */
.t-who{
  margin-top:1.2rem; padding-top:1rem;
  border-top:1px solid var(--line);
  font-size:.88rem; color:var(--faint);
}
.t-who b{ color:var(--green); font-weight:600; }

/* ---------- Precio + FAQ ---------- */
.precio-grid{ display:grid; grid-template-columns:1fr; gap:clamp(1.6rem,4vw,3rem); align-items:start; }
.price-box{
  background:var(--paper); border:1px solid var(--line);
  border-radius:var(--r-lg); padding:clamp(1.8rem,3.5vw,2.4rem);
  box-shadow:var(--shadow-sm); text-align:center;
}
.price-amount{
  font-family:var(--display); font-weight:600;
  font-size:clamp(2.6rem,6vw,3.4rem); line-height:1; letter-spacing:-.03em;
  color:var(--green); margin-bottom:1.4rem;
}
.price-amount span{ font-family:var(--sans); font-size:1rem; font-weight:500; color:var(--faint); letter-spacing:0; }
.price-list{ text-align:left; display:grid; gap:.6rem; margin-bottom:1.8rem; }
.price-list li{ display:grid; grid-template-columns:auto 1fr; gap:.6rem; font-size:.96rem; color:var(--muted); }
.price-list li::before{ content:"—"; color:var(--glow); font-weight:700; }
.price-note{ margin-top:1.1rem; font-size:.85rem; color:var(--faint); }

/* ---------- Footer: enlaces ---------- */
.footer-links{ display:flex; gap:1.5rem; font-size:.9rem; }
.footer-links a{ color:var(--cream-dim); transition:color .3s; }
.footer-links a:hover{ color:var(--glow); }

/* ---------- Responsive de los añadidos ---------- */
@media (min-width:720px){
  .why-grid{ grid-template-columns:1fr auto 1fr auto 1.2fr; }
  .why-op--arrow{ transform:none; }
}
@media (min-width:960px){
  /* El argumento manda; la caja de precio acompaña a la derecha */
  .precio-grid{ grid-template-columns:1.15fr minmax(300px,.85fr); align-items:start; }
  .price-box{ position:sticky; top:6.5rem; }
}

/* =============================================================
   22. Pase móvil — lectura cómoda y objetivos táctiles
   ============================================================= */
@media (max-width:560px){
  /* Piso de 16px en el cuerpo: por debajo se lee incómodo en un teléfono */
  .pf-text, .step-body p, .d-card p, .t-text, .t-ctx,
  .price-list li, .porque p{ font-size:1rem; }

  /* La hoja asoma más: a 230px parecía una estampilla */
  .d-doc-sheet{ --peek:290px; --sheet-s:.29; }

  /* Objetivos táctiles: el dedo necesita ~44px, no 24 */
  .footer-links{ gap:1.6rem; }
  .footer-links a, .footer-wa{ display:inline-block; padding-block:.65rem; }
  .brand{ padding-block:.45rem; }
  .nav .btn-sm{ padding-block:.78em; }

  /* El titular del hero respira mejor con un poco menos de interlínea */
  .hero-title{ line-height:.96; }

  /* El precio se lee, no se ojea */
  .hero-price{ font-size:1rem; }
}